Alia Bhatt recently attended Gucci's resort 2024 runway show in Seoul, which marked her debut as the company's brand ambassador. Alia chose a sophisticated makeup look with a black outfit that had a 1960s vibe for the occasion. Alia discussed her first experience seeing a fashion show from the front row in a new "get ready with me" video. She also gave viewers a peek into her first visit to the "electrifying" city of Seoul.

The opening clip of the behind-the-scenes film showed Alia conversing with someone while wrapped in a white robe and sitting in her hotel room. "How do you say hello (in Korean)?" she enquired. The actor then folded her hands and greeted everyone with "annyeonghaseyo" (hello). As she practised her Korean, she added the word "annyeong" (bye).

In the Instagram video posted by Vogue, Alia then welcomed viewers by stating, "Annyeonghaseyo Vogue, please come in." The star said, "So we are in Seoul, Korea," before getting her hair and cosmetics done for the Gucci event. "Korea has never been a place I've visited. Just take a look at this scene, ever since I arrived, I have been gazing at the thrilling vitality of the city. It offers a lot of adventure. Let's get ready now" stated Alia.