Cristiano Ronaldo, who is well-known for leading an opulent lifestyle, has started his watch line with Jacob and Co. The Flight of CR7 and Heart of CR7 models are part of the range. In addition to having a 44mm casing, both models have elements that allude to the Portugal international.

Ronaldo announced on Instagram. "I've always wanted to have my collection of watches," he wrote. Some of my most memorable on-field experiences serve as inspiration for the @jacobandco Flight of CR7 & the Heart of CR7. As much as I enjoy them, I hope you do too.

The models are beautifully designed, with two vertical pillars representing both Ronaldo and his CR7 brand. They move in a skeletonized manner. The footballer is depicted in various stances on one pillar, while his autograph and the CR7 emblem are on the other.

The versions also include a football-shaped barrel cover and a sapphire crystal case back with a gold-printed image of Ronaldo wearing the number seven shirt.

He is among the world's most recognizable and marketable athletes. According to Forbes, he was the highest-paid athlete in the world in 2016, 2017, and 2023. He was listed by Time as one of the top 100 important individuals in the world in 2014. On social media, he is the most well-liked sports personality. He is the third athlete and the first football player to earn $1 billion in their career.