Controversial Rashmika Mandanna Deepfake Sparks Debate for AI Regulation Over Ban
Rashmika Mandanna's deepfake video made people talk about the rules for AI. They debated whether to ban deepfake videos or have rules to control them. The video showed her in a lift, but it wasn't real; it was made using AI. Some people want to make laws to stop this, but we should think carefully. AI can be used for bad things like making fake videos, but it can also help journalists hide their faces and voices in dangerous places. So, we should not ban AI completely.
There are three parts to deepfake videos: making them, spreading them, and finding them. We can use rules for AI to stop the bad ones from being made. China makes companies get permission from people in the videos, verify who's using the tech, and help victims. Canada uses public awareness and laws to stop harmful deepfakes. Putting watermarks on AI-made videos can help find them.
Finding deepfake videos is getting harder because AI is so good at making them. This can hurt people in the videos and make us doubt if the videos are true. Some content is bad, like stealing someone's identity or sharing private stuff online. But sometimes, like with Rashmika's video, it's not clear if it's just a joke or not. So, laws mostly focus on sharing and spreading deepfakes.
In India, the IT Act and rules for online platforms apply to deepfakes, but it's not clear what exactly platforms must do. They have to remove bad content when told by the government, and quickly if someone complains about being in a sexual or impersonation video. Platforms also have to make rules against fake stuff and misinformation. They should try to stop users from posting it and act on user complaints. If they don't follow these rules, they might get in trouble.
Deepfakes show the same problems we'll have with AI that makes images. We need to be careful and not just make quick rules against deepfakes. Instead, we should have a plan that deals with both AI and online platforms. The Digital India Act, which will regulate AI and online platforms, can help with this.
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