This Summer Pepsi says
Three Words, One Phrase, A Billion Believers.
This summer, PEPSI brought up the Catchline for 2023- “RISE UP, BABY!” featuring Bollywood Actor, Ranveer Singh.
Pepsi broadcast a sensational collaboration with Ranveer Singh, a brand ambassador. Ranveer Singh has always amazed the fans with his passion and enthusiasm. The motto of Pepsi has always been parallel with youth, allowing them to explore their self-belief and expression with confidence. This collaboration of Pepsi and Ranveer captivated many people throughout the country.
The youth generation of India is remarkable and the quality they possess persists to break long-established cultural norms and redefine their interpretation for self-growth and enjoyment. However, the unbothered attitude toward this judgemental society by following their passion or the bravery shown on social media. This youth builds their norms for existence.
Pepsi, on its 125th anniversary, achieves another significant milestone in India by launching its latest brand campaign, “RISE UP, BABY!”. This campaign focuses to strengthen youth that provides them to explore who they are without societal judgement. This new thought positioning is paired with Pepsi and the youth to shake off their mind with the drum roll as an encouraging rhythm.
The impactful consumer rights of this campaign are:
Musical Anthem:
Pepsi has structured itself by strengthening its brand in the hearts and minds of youth. The brand has a remarkable bond with music and has collaborated with superstars to create a masterpiece of culture around the world. Taking advantage of one of the most significant trends in the music industry, Pepsi launched a foot-tapping remix of the 1991 cult. Classic, “Yahaab Ke Hum Sikandar”. With its embrace of Pepsi’s “RISE UP, BABY!” this song has marked the anthem of India’s youth. The chart-topping hit features all the components of a huge success, including Ranveer Singh’s charisma, his signature dance moves were irresistible.
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